Digital transformation is an ongoing process of using technologies and processes to improve and reinvent business functions. This can include everything from enhancing internal efficiency with AI-powered automation (such as robotic process automation, or RPA) to making business processes more agile by utilizing cloud computing.
A successful digital transformation requires a clear understanding of your company’s goals and tailoring the right tech to those objectives. Otherwise, you risk projects that fail to meet business outcomes—like not saving enough time or money, misguided progress reports, missed optimization opportunities and more.
One of the most important factors in long-term digital transformation success is ensuring your employees are empowered to use these new technologies and processes. This means creating a workplace culture that promotes innovation and collaboration, while breaking down information silos as much as possible. It also means developing training programs and upskilling employees as they learn new skills.
Your customers are expecting a lot more from the businesses they interact with today. They plan their mornings knowing how long it will take for a food delivery driver to arrive, they ignore customer service call center hours and instead turn to social media to seek answers and resolve issues, and they stop saving receipts when they can download their credit card and bank transactions online at tax time.
The key to successfully delivering on these modern customer expectations is being agile. It means deploying the right technologies to quickly respond to changes in your market, competitors and even your own products or services. It also means leveraging the power of data to predict what’s next and create a continuous improvement cycle.
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