As the founder of a growing company it’s important to keep your investors in the loop about what is going on at your business. One way to do that is through an investor update.
These updates are a great way for a startup to share wins and losses with their investors and other supporters, as well as provide core metrics that can help support the business as it scales. It is also a great time to send out bat signals for things the business needs (via a “needs” section).
Investors love to see their companies succeed and they want to have a stake in their success. They’ve put money and their own experience into your company so they have a vested interest in helping the company grow. Investors can use their network to make connections, introduce new customers or talent, and even help raise follow on capital. They’ll only be able to do this if they have insight into the company at a regular cadence.
A typical investor update will include the following sections:
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